Course curriculum
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Getting Started With SEO
Topics:
- What is Internet SEO marketing
- Working with web search
- How Search engine Works
- Various Method in internet marketing
- Google Algorithm Concept
- Latest updates and Verification
- Importance Google Page Rank
- Working with SEO tools
- Art of SEO content
- Panda and Penguin Algorithm Updates
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Analysis of Keyword and Optimize
Topics:
- Overview of keyword research
- How Google Analytics works
- Various types of Keywords
- What is Local SEO services
- How to Preparing a keyword
- Keywords based tools
- Working with Webmaster tools
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Understanding On-Page Optimization
Topics:
- Website designing and build website
- Importance of Website
- Working with User experience development
- Basics of Onsite Optimization
- Importance of web Domain names and SEO content writing
- Working with file optimization
- Working with Title tag optimization
- How to keywords inserted
- Working with meta tags
- Understanding the meta tags Optimization
- Working Header Optimization
- Working with Anchor Links
- Understanding Internal link Strategy
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Basics of HTML
Topics:
- Introduction to HTML
- Header and Footer Tags
- What is 404 Implementation
- Understanding SEO guidelines
- What are the Major Search engines
- Define Google Sandbox
- Determine Website Architecture
- Working with Heading tags
- How to optimize Heading Optimization
- How to optimize Title Tag Optimization
- Working with Image Optimization
- Working with URL Optimization
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Off-Page Optimization
Topics:
- How Inbound Linked and Backlinks works.
- Understanding Inbound Links used in Search Engine Optimize.
- What are the Natural and Unnatural Linked
- Define Backlinks and various types in backlinks.
- Difference between Nofollow and Dofollow linking
- Importance of Non-Editorial Linked and Editorial Linked.
- Understanding the Dofollow links and authority sites.
- Why Concept of PR is used & works with high define backlinks.
- How Website submit on various Search Engines.
- Importance of .ORG linked
- Working Backlinks from different websites.
- How DMOZ submit and guidelines.
- Define Directories, Various types in directory & Directory Submit.
- What are the Business lists with real NAP on various city specific business directories.
- Various high rate Social Bookmarked Websites and submit.
- How SEO Content write & article submit.
- Working with blogs and prepare article.
- How Blog posting works with Google crawling.
- What are the value of high rate blog comment on the article.
- Why Classified backlinks to good quality posting websites.
- Define Press Release and submissions.
- Define Alexa rank & Alexa integrating.
- Working backlinks in web 2.0.
- How to Youtube optimize and internal linked from broadcasting sites.
- PowerPoint and shared documents and submit.
- What are the Internal Links from questions and answer sites.
- How to Backlink Anchor Text for SEO
- Working with Link building and Social Network platform.
- How Google Plus content optimize.
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Technical Content Writing
Topics:
- How used Website structure optimize high loading.
- What are the uses of CSS and Javascript Sprite.
- How to short the HTTP call.
- Define Content Deliver Network management.
- Factors of mobile Responsive Website design .
- Search Engine URL rewrite technique with .HTACCESS.
- Factors of Redirection.
- 301 Permanent in Redirection and 302 Temporary in Redirection.
- How to checking Duplicate Content and Canonical.
- Working with Rel Canonical tag implements.
- Cannibal issue and fix.
- 404 Broken links analysis and redirection.
- Custom 403, 404 page develop.
- Factors of sitemaps .xml, and .html file.
- How to RSS file prepare.
- Robots.txt file prepared and uses.
- Quality analysis of Internal Links, Google webmaster tool.
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Google Analytics
Topics:
- Define Google Search and Webmaster.
- Understanding Integrating Google Search Concept and website or blog.
- How Google Search Concept works.
- MS Bing Webmaster Integrating.
- Define Google Analytics and advantages.
- Define SEO Data Analytics and Data Mining.
- Different Reporting from Google Analytics.
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Website Discovery and Analysis
Topics:
- Site analysis and audit.
- Site in various SEO tools.
- Various types of Google Algorithm updates.
- How to recover from Panda updates.
- How to recover from Penguin updates.
- How to recover from Hummingbird updates.
- How to recover from Pigeon updates.
- How to recover from EMD updates.
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Adwords of Google
Topics:
- Adwords and online ad introduction
- Basics of campaign and adword account
- Set up of PPC campaign
- Ad formats of adwords
- CTR rates
- Issues of ad quality and policies
- Impressions
- Conversion acquaintance
- Cost conservation knowledge
- Network ads of search and display
- Targeting adwords
- Performance optimization
- Google ad display
- Tracking of conversion
- Monitoring performance
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Yahoo and Bing Ads
Topics:
- Ad groups and campaign introduction
- Keywords, ad groups and campaigns introduction
- Estimations of traffic and bidding
- Creation of ads
- Choosing of right keyword
- Optimization of campaign
- Reports of Bing ads
- Intelligence tools of Bing ads
- Campaign analytics tracking conversion
- Budgeting of Bing ads
- Optimization editor campaign of Bing ads
- Billing of Bing ads
- Account management tip of Bing ads
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SMO
Topics:
- SMO-Social Media Optimization
- About social media
- Social media in business
- Integration with websites
- Types of social media
- User engagement statics
- Social Media Organization surveys
- Social media platforms
- Vision and brand decoding
- Goals and missions
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Marketing Over Facebook
Topics:
- Branding a service or a product
- Business leveraging
- Creating a profile
- Creating a page
- Creating a group
- Creating an advertisement
- Creating an event
- Face book updates
- Resources in Face book
- Case studies
- Integration
- Hidden buttons and Layout
- Tricks and creation in Face book
- Hash tags
- Stories, posts, like events.
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Marketing Over Twitter
Topics:
- Building business and brand
- Creating a profile
- Content of search engine
- User engagements in twitter page
- Hash tags
- Networking sites
- Related Case studies
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Marketing Over LinkedIn
Topics:
- Linked In
- Business orientation
- Role of HR department
- Linked In role
- Creating a profile
- Creating a company page
- Creating a group
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YouTube Marketing
Topics:
- Creating a profile
- Creating company profile
- Social buttons
- Video posting
- Keywords
- Advertising through videos
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Marketing in Social Book
Topics:
- Social book marking
- Its use in branding
- Press release and slide share
- Flicker and Instagram
- Article submission
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Blogs
Topics:
- Creation of bogs
- Creating a page
- Word press
- Adding of posts
- Blogging.
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Other Media
Topics:
- Class
- Social media
- Development of social media in managing information aggregators
- Social media definition
- Google alert blogs
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Social Media Features
Topics:
- Copy right
- In-house guidelines
- Legal side in Social Media
- Blogs
- Implications in trademarks
- Tumbler
- Blogger
- Set up
- Service influences
- Word press
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SMM Postings
Topics:
- Bookmarking
- Setup and management
- Majority female target audience
- Profile interest
- LinkedIn tips
- Guides
- Visual social media
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SMM
Topics:
- SMM and SEO
- Hangouts
- SEO
- SEO determination
- Authorship
- Set-up Google+
- Company profile
- Video platforms
- Channel managing content
- You tube
- Organic search
- Google’s role